A place of business usually owned and operated by a retailer but sometimes owned and operated by a manufacturer or by someone other than a retailer in which merchandise is sold primarily to ultimate consumers.
Mobile marketing via SMS is widely used in retail for staying in touch with customers. That’s because SMS messages can be used to promote events at outlets, shopping malls, shops and so on, and to inform customers of promotions, product launches, news, etc. SMS marketing is easy to set up, and the cost of retail SMS is remarkably lower than for newsletters, printed materials, magazine or radio advertisements, with a very high ROI.
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