Each one of us looks to have quick results and instant profits. The days of five and ten year long marketing plans are over. Advertising agencies now stress more on short term marketing plans in order to keep retain their clients and also acquire more clients. In the olden days, print and broadcast were the pillars of any marketing strategy. However, this has greatly changed in the recent times. New and emerging media is coming to the forefront today with online and SMS marketing forming a major chunk of it. Today, bulk SMS marketing is the talk of the day.