Retail industry one of the fastest growing industries in today’s market. Retail industry growing gradually day by day towards the way of becoming next boom industries after IT industries. The major reason is rise of retail sector is changing lifestyle, fashion consciousness, brand awareness among youngsters. In this market where competition is very high, satisfaction of the customers is one of the main objectives of retail sector. It is difficult to increase sales volume for retailers in highly competitive market, for this one should provide good quality of product, with best service, support, maintain good long term relationship with the customers.
To build brand loyalty among customers they are adopting various marketing strategies, one of them is Bulk SMS marketing and SMS marketing is one of the best way to bring more and more customers to the stores. Retailers are using Bulk SMS Marketing to promote their brands, to give update about new arrivals, for Announcing about sales and discount offers, sending festivals greetings, sending thanking SMS after purchasing for internal communication they can use this SMS service.
SMS marketing is one of the fastest and cost – effecting marketing models of direct communication to the target customers
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