Each one of us looks to have quick results and instant profits. The days of five and ten year long marketing plans are over. Advertising agencies now stress more on short term marketing plans in order to keep retain their clients and also acquire more clients. In the olden days, print and broadcast were the pillars of any marketing strategy. However, this has greatly changed in the recent times. New and emerging media is coming to the forefront today with online and SMS marketing forming a major chunk of it. Today, bulk SMS marketing is the talk of the day.
A short code is a special number that is much shorter than normal mobile numbers. This makes it easy to memorize. SMS Short code service is primarily used for lead generation or receiving feedbacks from the customers. Short Code Number works with keyword. If you have dedicated short code number, you can receive anything or everything on the same short code number. Depends on the message you can do the action item.
Keyword is a unique word which is assigned to the shared short code number for e.g. if your company name is ABC Ltd and you take a keyword say ABC on our shared short code, when your customers send an SMS from any mobile with message ABC and space, they will get an automatic instant replay which is set by you.
Benefits of Short code service:
1) For Promotional Activity
2) SMS Registration
3) Television Program Voting Contest or Feedback
4) Ordering Ringtones from your GSM/CDMA Service Provider
5) Charity Donations and Mobile Services
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