YouTube, Facebook, MMS, Voice Call & SMS these are new trends of direct marketing. On daily basis we keep updated with our mail box, Facebook messages to keep track on personal life.

Marketers take advantage of these facilities and try to promote their products and services. After close observation I found many film advertise them self using these online media for direct marketing. In India mobile usage has increased at drastic level. MMS and voice SMS plays important role to get attention in viral speed.

We basically try to get more information with minimum effort and end up with browsing unwanted site or YouTube or Facebook. Voice Call/SMS is used to promote films songs and popular film dialogue. It works well with young generation; youth intend to use mobile average of 10-12 hours per day.

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