Transactional Bulk SMS: It’s like; you are sending SMS to your customer to update them that they have purchase so and so (Like bank transactional we get the update form bank side). In transactional bulk sms you can send all the number DND and NON-DND Number and you get 6-charcter sender ID which belongs to your Company Name means the SMS represent your company. For transactional bulk SMS the message content should be informatics. It should not content any branding activity.
Promotional SMS: It is like you wanted to promote your business and not only promoting you want business from this also. The message only will go to Non DND number. The message content should be short and effective to human mind. When they read the message it’s like some excitement so they think about you in detail. If in the first time it will give impact in you customer mind it will beneficial for your business.
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