This trend is quite popular all over the world. People in India are also using it quit effectively and free sms India is helping people to spread their business. Companies in India are helping people not just with Free Sms India, but international sms packages are also available. It is quite helpful for international brands.
They can send sms to the people all around the world, or in those countries where their products are popular. If we compare the price international sms are a bit expansive, but even then they are cheap as compared to other methods of advertising.