Bulk SMS Messaging as a an Effective Media Tool. News channels and newspapers are the oldest and conventional means of giving out information to the public. But with the trend of information technology and being a major media source, they can never be left out on the most up to date innovation of information airing system which is by the use of the internet and SMS.
News channels and newspapers in India have also permeated the use of SMS bulk messaging in delivering news. They have taken every path in order that more people especially those who do not have the access to news via television and newspaper be reached.