For a country like India, a well established and progressed insurance sector is always a boon for its overall economic and social development. An insurance company helps to develop nation’s infrastructure by facilitating long-term funds and improve risk-taking capability for the country. Over the years, Insurance sector has grown many folds while diversifying its services in all major fields which are increasing affecting our modern lifestyles. Right from life insurance to automobile insurance, health Insurance to General Insurance, House Insurance to business Insurance, Shop Insurance to Corporate Insurance, Children Insurance to Senior Citizen Insurance, and Accidental Insurance to Natural Calamity Insurance, everything under the sky is covered by these Insurance companies. No wonder Insurance industry is very widely spread industry marking its presence across the globe.
Considering the overall growth in the insurance industry, communication has been a part and parcel of this very Industry. Also various factors like improvement in product analysis, vibrant and modernized distribution channels, proper marketing and promotional strategies adapted by vigorous Insurers adds an additional advantage to drive this very sector to its overall development. Making use of appropriate publicity to update information to the targeted audience via SMS service has benefited various marketing tie-ups for these Insurance companies. Innovation in the process of marketing and delivery techniques has brought insurance companies much closer to its customers.
Benefits of BULK SMS:
Text Messaging has been widely used by Insurance companies for their business communications.
With SMS solutions, Insurance sector has captured new prospects, increased customer acquisitions and improved communication and retention process both for the organization and its customers. Of lately these insurance agents are taking maximum benefits of SMS marketing.
They are the latest ones to use the text messaging service to lure the customers within the Insurance companies.
Insurance agents use SMS services to send out reminders on payment due dates, premium alerts, policy details, additional coverage options to its clients.
Timely and informative SMS updates help existing clients to keep track of their policy details and provide an extra knowledge about the new product for the prospective clients.