A bit of change in technology makes life easy and simple. 7 years back it was so difficult to reach 100 people in single day, today with help of mobile technology it’s no big deal to reach 10,000 people. Smart phones are enabled with internet facility with Hi Speed connectivity with help of 3G and 4G service.
Email was primary media to reach out people in mass, with help of mobile phones communication turned much easy. With help of database sending SMS to specific target audience makes promotional campaign much successful at greater extent.
In market SMS cost differ from vendor to vendor and it confuse end user to select a genuine vendor at a affordable price. Campaigns are schedule on different priority by vendor on basis of payment received by user. Pricing factor confuse customer to certain extent and end up with unsuccessful SMS campaign after selecting a vendor with low cost but with late delivery upto couple of hours and chance of campaign done on irrelevant database.
On basis of delivery timings vendor charge for customer for instant delivery per SMS price shoot up much high compared to delay in SMS delivery.
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